BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Russian Standard Time BEGIN:STANDARD DTSTART:16010101T000000 TZOFFSETFROM:+0300 TZOFFSETTO:+0300 END:STANDARD END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20201127T093510Z DESCRIPTION:How to kickstart content marketing: an example from telematics\ n \n· What is content marketing\, and why telematics businesses n eed\nit\n· Unboxing the format: psychology behind use cases and w hy they\nwork\n· Rules and typical mistakes of the format: good a nd bad\nexamples of use cases in telematics\n· Production: the pr ocess of writing a use case\n· Repurposing and distributing: what else you can do with an\nIoT use case\n· Measuring performance: how to know your case study worked\n \nHost: Ksenia Dobreva\, Content Stra tegist\, Gurtam\nStream: https://youtu.be/raVxJOyoWi4 \n \n DTEND;TZID="Russian Standard Time":20201203T180000 DTSTAMP:20201127T093510Z DTSTART;TZID="Russian Standard Time":20201203T170000 LAST-MODIFIED:20201127T093510Z PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=ru-by:Gurtam TV: How to kickstart content marketing: an ex ample from telematics TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E0080000000020A74D41EAC3D601000000000000000 010000000623661CA61C5F849A5A5F94DC6A2C7C0 X-ALT-DESC;FMTTYPE=text/html:< !--[if gte mso 9]>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\ n\n\n\n\n\n\n\n\n\n\n\n\n\n\n< w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name ="Message Header"/>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n