[Gurtam meetup] How to kickstart content marketing: an example from telematics

30 November, 2020
Olga Voytikhovich
Митап по контент маркетингу

When exploring the content that Wialon partners produce, we paid attention to the tiny number of quality use cases published. But when the potential customer is deciding on further cooperation, the use case showing the platform’s capabilities might help tip the balance in your favor. Otherwise, how is the client supposed to know how exactly you can help them?

That’s why on December 3, within the Gurtam meetups, Ksenia Dobreva, Content Strategist at Gurtam, will show you not only how to create a working use case but also how to make other content formats. It will help you acquire customers easier, build up your reputation, and stand out from the competitors. We await you at the “How to kickstart content marketing: an example from telematics” webinar.

During the webinar, you will learn:

  • what is content marketing, and how it helps telematics businesses find new clients and retain the existing ones;
  • how the use case format works: psychology behind use cases and why they perform so well;
  • rules and typical mistakes of the format: good and bad examples of use cases in telematics;
  • the use case production: the writing process;
  • what else you can do with an IoT use case: repurposing and distributing;
  • how to know that your case study worked: measuring performance.

This online event will be useful to everybody from telematics newbies that need to gain their customer base to experienced companies that have already delivered multiple successful projects, but no one knows about them. 

During the webinar, you will learn:

Host: Ksenia Dobreva, Content Strategist, Gurtam

Date and time: December 3, 5 pm (UTC+3)

Language: English

Watch the webinar on our YouTube channel:

So to not miss the event, add it to your Google or Outlook calendar, as this is the first webinar of the kind. Get immersed in marketing together with us!

Sign up for our newsletter to stay in the know about the news of the community and Gurtam. Also, don’t forget to visit the meetup page on gurtam.com. There, you’ll find the schedule of the upcoming online events.

Olga Voytikhovich
Olga Voytikhovich
Olga is a content editor at Gurtam. She proofreads and reviews other authors' materials, also writes about Gurtam products, presents partner use cases in the best way possible, and tells about the system updates. In fact, Olga helps out with the content of almost all Gurtam resources.


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