Using Wialon branding to boost your business: A guide for our partners

As a Wialon partner, you have a powerful market advantage — the credibility and strength of our globally established brand. But are you using this benefit to its full potential?

This article gives you practical advice on how to co-brand with Wialon successfully and correctly. We’ve also collected all the key resources in one place, so you can quickly access the logos, guidelines, and marketing materials. 

Wialon: A strong brand powered by a strong community

For over two decades, Gurtam has built Wialon into a leading fleet digitalization solution recognized worldwide for its expertise in telematics. Wialon stands out at major industry exhibitions, drives innovation through its global IoT project of the year competition, and fosters knowledge exchange at key professional conferences. 

• Every year, we rank the top telematics service providers and hardware manufacturers, setting industry benchmarks.
• Every month, over 100,000 people search for Wialon online, reflecting its constantly growing market demand.
• Every day, thousands of businesses in over 160 countries rely on Wialon to optimize fleet operations and reduce costs.

These numbers speak for themselves — and so do the awards. Wialon has earned numerous accolades, with the most recent wins including being named Fleet Management Platform of the Year at the 2024 IoT Breakthrough Awards and being recognized as a Momentum Leader by SoftwareSuggest in 2025. 

Gurtam is also widely acknowledged. In 2024, received a European Enterprise Award from EU Business News, and in 2025, it was listed among the top commercial telematics solution providers for fleets by ABI Research.

These are just a few highlights from a long-standing record of recognition by analysts, researchers, and industry leaders — all reinforcing Wialon’s position as a trusted name in global telematics.

Aliaksandr Kuushynau

Head of Wialon 

“The strength of our brand is directly linked to our business achievements. Connecting over 4 million vehicles to Wialon would not be possible without the recognition the company has built over the years.”

Wialon’s success also comes from its engaged community — more than 2,700 partners worldwide. We learn from you, grow with you, and support your journey every step of the way. 

Working with Wialon, you know flexibility is a hallmark of the platform — and branding is no exception. As our partner, you can leverage the Wialon name or choose a white-label approach, depending on your business strategy. 

The white-label option has its advantages, but openly communicating that you’re a Wialon partner brings powerful benefits. Mentioning Wialon in proposals or sales meetings often shortens the client’s decision cycle, allowing you to access larger projects and high-value business opportunities. The reasons? The recognition and credibility of the Wialon name give your company a competitive edge, build trust with potential clients, and strengthen your reputation as an industry-leading solution provider. 

The Wialon Top Partners 2024 award ceremony

Some quick reminders about Wialon advantages that can boost client confidence:

• 99.5% uptime guarantee for reliable performance.
• Integrated with over 3,700 GPS devices from more than 700 manufacturers.
• Flexible deployment — on your servers or in the cloud.
• Data storage in trusted, top-tier data centers in the US and Europe.
• Full GDPR compliance to ensure data privacy and protection.
• Smooth integration with enterprise systems like CRM, ERP, and BI tools.
• Essential in thousands of projects worldwide — from public transport in Eskişehir, Turkey, to vessel monitoring for Chevron in Nigeria and cold chain delivery optimization for Amazon and Carrefour in the UAE. And that’s just a glimpse of the real-world operations Wialon supports every day.

How to use the Wialon brand the right way: Recommendations and guidelines

These practical tips will help you effectively incorporate the Wialon brand into your marketing and communication strategy.

#1. Showcase your Wialon partnership in a way that works best for you

Highlight your Wialon partner status across the channels that matter most — such as your website, social media, presentations, printed materials, or client conversations. 

When using the Wialon brand in your visual communication, think about co-branding options — which logo and style should take the lead? You have three approaches:

• Wialon brand emphasis: If Wialon is more recognized in your market, leading with it can build trust faster.
• Partner brand emphasis: If your brand is well-known, Wialon can play a supporting role.
• Equal co-branding: A balanced approach works when both brands hold equal weight.

See how these co-branding strategies work in practice: from left to right — Wialon brand emphasis, partner brand emphasis, and equal co-branding

To choose the right approach, focus on your communication goals:

• Talking about your company? Prioritize your brand and mention Wialon as a trusted software partner.
• Explaining Wialon’s features to your clients? Put Wialon front and center.

We trust you to choose what works best in each situation without imposing strict rules on co-branding balance or minimum space for the Wialon logo.

#2. Follow our guidelines to ensure the Wialon brand is instantly recognizable

Effective co-branding means clients should instantly recognize both your brand and Wialon’s — that’s why we’ve created clear brand guidelines. Always choose the up-to-date, unaltered Wialon logo; maintaining its consistent appearance helps communicate your status as an official partner for your audience.

Some examples of the brand guidelines for Wialon

#3. Boost your marketing using Wialon’s resources

Wialon provides its partners with a marketing toolkit: a collection of professional, clear, and up-to-date presentations, leaflets, images, and more. Designed to speak directly to your client’s needs, the materials explain Wialon’s features and highlight their business value. You’re welcome to use them freely in customer communications to strengthen your proposal and save valuable time.

The full toolkit is available at my.wialon.com, and selected items can also be downloaded from our website.

#4. Represent Wialon accurately to enhance your credibility

When presenting Wialon as part of your offering, you can reinforce your message by using facts about Wialon or Gurtam. However, all product information must be accurate. Mixing things up might create confusion or raise unnecessary doubts, so it’s worth getting the details right. 

For example, do not incorrectly refer to Gurtam instead of Wialon (or vice versa). Gurtam is a company, and Wialon is its key product. 

Since you are a Wialon partner, it makes the most sense to highlight Wialon in your sales, marketing, PR, and advertising materials. However, if mentioning Gurtam is relevant, you’re welcome to do so. 

Here’s how to phrase it correctly:

✅ Wialon is the flagship product of Gurtam, a company with 22 years of market experience.
✅ Wialon is provided by Gurtam, a European software development company focused on fleet digitalization.
✅ Gurtam recently reconfirmed ISO 9001 certification, a globally recognized standard for quality management systems.

When referencing both brands, you can also use the joint Wialon and Gurtam logos

Also, you should clearly distinguish between your company’s achievements and those of Wialon and Gurtam.

We also recommend avoiding the use of “Wialon” in your domain names or section titles in a way that might imply an official Wialon resource (for example, wialon-solutions.com or The Wialon Blog). This can confuse users and lead to misunderstandings about the content's ownership.

#5. Avoid duplicate content and strengthen your website’s visibility

While Wialon provides strong marketing support, your company’s website should feature original content. 

All content on Gurtam’s websites, including wialon.com, is protected by copyright and trademark laws. If you want to use Wialon content beyond the marketing toolkit, please request written permission from marketing@wialon.com to avoid legal risks. 

We advise against copying articles, images, design, or other elements — not just from wialon.com, but from any site — without explicit permission. Also, be mindful of using AI-generated text (e.g., from ChatGPT). Google and other search engines tend to penalize duplicate or generic content, which can lower your site’s ranking or even remove it from search results.

All the links you need in one place

Here are all the essential Wialon resources for co-branding:

• Wialon logo
• Gurtam logo
• Joint Wialon and Gurtam logo
• Wialon brand guidelines
• Gurtam brand guidelines
• Trademark guidelines

You can also find these resources on our website under the “Brand assets” section. 

Additionally, we recommend checking the “Marketing support” section on my.wialon.com — here you can access the complete list of high-quality marketing materials, such as social media visuals or a presentation explaining Wialon’s benefits for fleet owners.

Wialon at GITEX GLOBAL 2024

Now, you’re all set! By leveraging your partnership with Wialon correctly, you will strengthen your market position and attract new clients.

As Aliaksandr Kuushynau, Head of Wialon, emphasizes, “Most importantly, highlighting your connection to Wialon builds shared credibility. By mentioning your partner status at expos, on social media, or in client meetings, you show that you are part of a global expert community backed by a trusted industry leader.” 

Have any questions? Email us at marketing@wialon.com — we’d be happy to help you make the most of the Wialon brand and communicate your partnership clearly and confidently.