Feb 13, 2026
3 min read
Wialon holds a 59% share of the fleet digitalization software market in Kazakhstan, one of the largest in Central Asia. The figure comes from a 2025 study conducted by the Escort Group.
The research confirms Wialon’s leadership — with a market share more than 4 times higher than that of the nearest competitor.
About the study
The study was carried out in September–October 2025 and is based on:
- Surveys of more than 80 market participants, including telematics service providers, hardware manufacturers, and software developers
- Analysis of official national statistics and industry data
The findings closely align with Wialon’s internal market estimates, providing additional validation of the solution’s strong position in Kazakhstan. According to Wialon’s internal data, around 180,000 vehicles in Kazakhstan are currently connected to Wialon.
Why Wialon stands out
The Escort Group study highlights a broader market shift: Kazakhstan’s fleet industry is moving away from basic GPS tracking toward comprehensive digitalization, where analytics, fuel control, equipment monitoring, and operational data become tools for business optimization.
In this context, Wialon’s flexibility, scalability, and ability to support complex, multi-layered projects make it a natural choice for companies working in logistics, construction, agriculture, public services, and other sectors that are transitioning to full-scale digital fleet management.
Tatsiana Chubarava,
Head of Partner Success, Wialon
“Wialon’s leadership in Kazakhstan is not just a product milestone. It reflects the consistent, high-quality work of our partners, who implement, adapt, and scale Wialon-powered solutions to meet their clients’ business needs. In 2025, 4 of the Top 10 Wialon partners in Central Asia come from Kazakhstan, which speaks to the strength of the local partner community.”
__CTA_BANNER_001__
Kazakhstan market at a glance
As of October 2025, Kazakhstan has approximately 675,000 registered trucks and buses, forming the core segment for fleet digitalization.
The market is becoming more structured:
- 50% of telematics service providers now manage fleets of more than 500 vehicles.
- Smaller players are exiting the market or being acquired.
The hardware landscape remains stable, with established leaders:
- Teltonika holds 47% of the tracker market.
- Escort leads the fuel level sensor segment with 58% market share.
Overall, the study describes the market as mature, where growth is driven by fleet renewal and demand for more comprehensive monitoring solutions.
Market outlook for 2026
With more than 1 million assets suitable for fleet digitalization, including trucks, buses, construction and agricultural machinery, Kazakhstan remains one of the most dynamic markets in the region.
Key trends include:
- Continued digitalization across industrial sectors
- Active government involvement in digital infrastructure development
- Expected market consolidation following the VAT rate increase from 12% to 16%, effective January 1, 2026
According to the Escort Group study, nearly half of local telematics service providers expect market growth in 2026, while about a third anticipate stable demand.
Tatsiana Chubarava,
Head of Partner Success, Wialon
“The combination of market scale, partner expertise, and long-term digitalization trends continues to create strong opportunities — and Wialon’s 59% share of the fleet digitalization software market provides an excellent foundation for further development of fleet digitalization projects in the region.”
__CTA_BANNER_002__
Join us on LinkedIn, Facebook, and Instagram to stay updated on Wialon news and industry insights.
