Nov 14, 2025
4 min read
Want to discover the highlights of Wialon’s community reunion, our participation in GITEX GLOBAL, and the key trends shaping the fleet management market in the Middle East? Let’s dive in.
Community comes first
Our Dubai journey began on October 12 with the Wialon community reunion — a day filled with energy, ideas, and a truly welcoming atmosphere. More than 100 Wialon partners from across the Middle East, Africa, and Central Asia gathered to exchange insights, discuss new projects, and celebrate our shared achievements.
During the event, we presented Wialon Platform, next-generation software designed to help fleet management service providers build and scale their projects faster than ever before. The presentation was followed by a panel discussion hosted by Aliaksandr Kuushynau, Head of Wialon, where we explored the new opportunities the platform unlocks.
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At the reunion, we also revealed the final three participants of the Wialon Challenge Dakar 2026, chosen live by drawing lots. Our desert crew is now complete: 4 Wialon team members and 12 partners are gearing up to take on the legendary rally route in January 2026. You can find the complete story behind the team selection on our blog.
In addition, we hosted an awards ceremony for the latest edition of the GPS Hardware Manufacturers Top 10 — our annual ranking that celebrates the companies with the highest number of new devices connected to Wialon over the past 12 months.
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A huge thank-you to everyone who joined us. And, as always, here are a few moments captured from this day:
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At the heart of innovation: GITEX Global 2025
From October 13 to 17, we took part in GITEX GLOBAL, one of the world’s largest tech expos, held at the Dubai World Trade Centre. The Wialon fleet management hub — a dedicated space where Wialon and our technology partners showcased solutions that make fleet operations smarter and more efficient — was buzzing from morning till evening, becoming a true crossroads of innovation, technology, and business.
Wialon shared the hub with 12 technology partners: MaliaTec, Queclink, Jointech, Navtelecom, Escort Monitoring Systems, Skylark Automotive, BSJ Technology, Naturelink, A-Telematics, iStartek, Assistant Telematics, and Data Converged. Together, we created a vibrant, interactive space that reflected the strength and diversity of the entire fleet management industry.
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A market on the move
The Middle East fleet management market keeps showing strong potential. What makes it stand out is the role of government regulation, from mandatory tracker installations in commercial fleets to local data-storage requirements. These rules define how the market operates and create a clear demand for reliable, compliant solutions.
Across the region, we also see new product trends taking shape: the growing use of video telematics, the expansion of asset tracking, and the rising interest in insurance-based telematics. The market is developing quickly — and Wialon is moving forward with it.
Looking ahead
Our time in Dubai once again showed how fast the industry — and our community — is growing. From sharing ideas with long-term partners at the reunion to meeting new fleet management service providers starting their journey at GITEX, this trip was all about progress and collaboration.
The Middle East is moving fast, and so are we. Wialon will continue to support local businesses, enhance the solutions most in demand, and strengthen its presence in one of the world’s most promising markets.
Didn’t get a chance to meet us in Dubai this time but would like to connect? Our team is always here — just drop us a line at sales@wialon.com, we’d be happy to hear from you.
Want to stay in the loop about where we’re heading in 2026? Check our event calendar and follow us on LinkedIn, Facebook, or Instagram for updates.
